This Is How We Fly
It’s not often you get an opportunity to ‘try before you buy’ when booking a flight with an airline, but that’s exactly what Air New Zealand's UK team did with ‘This is How We Fly’, an inflight pop-up event showcasing the onboard highlights.
Open for 3 days in Soho, central London the immersive space was split into distinct zones, taking guests on an adventure that mirrors the Air New Zealand inflight journey. Guests were ‘checked in’ as they arrived and once ‘onboard’ became passengers, virtually whisked away on Air New Zealand’s London to Auckland route.
The exquisite inflight seating was on show for people to sit back and relax in, including the Business Premier™ seats, the innovative Economy Skycouch™, and the new Premium Economy luxurious leather seat.
After sampling some of the delicious inflight food and onboard New Zealand wine ‘passengers’ had a choice of a stopover via LA, where they would be fully immersed in the balmy beaches, or carry on to Auckland and take in the magnificent mountains and landscapes of New Zealand, experiencing two amazing destinations without their feet ever leaving the ground.
Special thanks must go to Tourism New Zealand, Villa Maria and Visit California for their support with the event.